What exactly is content marketing?

The first important part of content marketing is having quality, well-written and engaging content written for your website. Quality content is very important as an integral part of your internet marketing campaign for many reasons. To find out more about the benefits of having quality, well-written and engaging content on your website have a read of our content creation page.

But although quality content creation is a major part of content marketing it is not just a matter of creating the quality content and it’s job done. To market your quality content you need to spread the word about what you have written. So you may ask; “How do I now spread the word and tell everyone that I have written this quality piece of content?”

The first thing that you need to start promoting your content is a great headline for the content. Your headline is the thing that you’ll be using to grab the attention of people who may want to read your content; so after you’ve written that great piece you need to spend some time thinking about a brilliant headline that will grab the attention of someone who would like to read it.

Next, you need to find the right audience for your content: the right audience to launch your brilliant headline towards. A great place to start looking for your target audience is on other people’s blogs. You need to identify the blogs that your target audience is using, and if you can get your message across on these blogs it could mean a lot of attention for your content.

Guest blog posting is a great way to increase the size your audience, but the best way to promote your content to people who may want to read it is to use your own social media avenues to tell everyone about it. The more people that are involved in your social media circles the more people you’ll be able to tell.

If you don’t have large social media circles or maybe haven’t even started engaging your website in any social media circles then it is imperative that you climb onto the social media ladder now and start to build up large circles of potentially interested people that you can spread the word to. To find out more about how to market your website through Social media read our social media exposure page.

Once you start spreading the word throughout your social circles, assuming your content is truly quality and engaging, then it will start a snowball effect whereby more people tell share your content within their circles those circles share your content within their circles and so on and so forth. Before you know there are mountains of people reading, sharing and linking to your quality content.

Content marketing is just one of the techniques that Cozy Digital uses to market your website online. Cozy Digital offers the full spectrum of internet marketing techniques that you need to move your online business in the direction that you want it to. Have a look now at the array of SEO techniques that Cozy Digital use to help your business thrive online, or give us a call now on 0131 560 1790 or send us a message via our simple online contact form.