Internet Marketing is an all-encompassing phrase that takes so many aspects into account. Included within the term Internet Marketing is:

• Comprehensive Keyphrase Analysis
• Competitor Analysis
• SEO
• Copywriting and Content Creation
• Content Marketing
• Social Marketing
• Usability
• Conversion Optimisation

It can be seen that Internet Marketing is a lot more than just SEO. SEO by itself is a great tool for marketing online, but without taking into account all of the rest of these factors then you are missing out in a lot of great marketing avenues. A full internet marketing package takes advantage of all of these marketing avenues to make sure that you are getting the most of targeted traffic coming to your website and converting as many of these visitors into the sales or leads that your website has been built to generate.

Although the main focus of an internet marketing campaign should be improving search engine rankings to increase the traffic to a website it isn’t much use if many of the other factors aren’t taken into account. If a proper comprehensive keyphrase analysis is not done before an SEO campaign is begun, the campaign will be flawed from the outset; for example, there’s no point getting ‘insurance’ based traffic coming to your website if your website doesn’t sell insurance, it only sells cars.

Equally there is no point in getting lots of traffic coming to your website if none of that traffic is converting the way that you want; so if the content and/or usability of your website mean that you’re wasting the wonderful traffic that you receive then it could actually be a negative rather than a positive thing that you are receiving all of this traffic, because if you are putting off your target market then they may never return to your website and you have lost a potential repeat customer.

For these reasons it is imperative that all of the influencing factors are taken into account when you are thinking about an internet marketing campaign which is going to improve your online business. Cozy Digital offers the full spectrum of Internet Marketing techniques that you need to move your online business in the direction that you want it to. Have a look now at the array of SEO techniques that Cozy Digital use to help your business thrive online, or give us a call now on 0131 560 1790 or send us a message via our simple online contact form.