Without performing a comprehensive keyphrase analysis you can never really expect to have a very effective SEO campaign. Beginning an SEO campaign without first identifying the best keyphrases for you to target is like opening a shop before you know what products you are going to sell in that shop.

The best person to identify the best initial keyphrases for you to target is always you; however without expert help you may not realise that a lot of the keyphrases that you would like to rank for do not have a sufficient amount of traffic to be worth spending money to optimise; and you may miss a lot of ‘golden’ keyphrases, or ‘low hanging fruit’, that you had not thought about that could bring in a lot of traffic without having a major amount of competition to compete against.

At Cozy Digital we perform a comprehensive keyphrase analysis by first of all consulting with you to find out all of the keyphrases that you think will bring you business. Cozy will then analyse your website to see if we can come up with any further keyphrase possibilities to analyse. Once we have a long list of potential keyphrases we then do a full keyphrase analysis to find any popular keyphrases within your industry and present you with a list of recommendations of keyphrases that will be beneficial to your business; and present this information in a format that lets you see the difficulty of achieving good rankings for these keyphrases based on the competition strength and the search engine positions that you already hold for these keyphrases.

A comprehensive keyphrase analysis is essential, but only the beginning of a successful internet marketing campaign. Cozy Digital offers the full spectrum of internet marketing techniques that you need to move your online business in the direction that you want it to. Have a look now at the array of SEO techniques that Cozy Digital use to help your business thrive online, or give us a call now on 0131 560 1790 or send us a message via our simple online contact form.