While Google is busy tending its new bees, Yahoo has been extending its own hive by integrating further with its new best friend Facebook. The announcement brings an important milestone, as Yahoo merges Facebook with more than 15 of its sites, including photo sharing site Flickr. This means that people that use Flickr and Facebook will be able to have their photos fed directly into their Facebook homepage. Nifty.
More importantly those that have both a Yahoo and Facebook account will be able to link their accounts, (presumably with a view to combining them under one login eventually). This will mean that users can share their updates across both networks; so you could get your Facebook status updates through their Yahoo Homepage and you could share content from your Yahoo sites back on Facebook.
“Starting with Facebook, we are bringing all of these elements together to give people one simple, trusted place to share information and connect. We think this offers great benefit to people across the web, and it’s key to helping Yahoo! extend our reach and increase engagement.” Cody Simms, senior director of Social Platforms and Yahoo! Developer Network (YDN) at Yahoo!
Yahoo has been lagging behind in a number of areas of late so rapid integration with à la mode Facebook is certainly welcome. This is a good thing for Facebook too, as the current privacy shenanigans may just get absorbed by the Yahoo behemoth. Mark Zuckerberg looked rather uncomfortable while being grilled at last week’s D8 conference on privacy issues, which in itself is tough, but with Yahoo no doubt leaning over his shoulder now that they are in bed together, they may have just squeezed a few extra drops from this former frat boys brow.
As a partial aside, here is the video of him being uncomfortable but also of him removing his trade-mark hoody, revealing a secret Facebook symbol on the inside…queue media frenzy.
Yahoo’s integration of Facebook has been going on for a while now, making this just one in a list of absorptions, as Yahoo has also integrated with Twitter feeds, Citizen Sports, Meebo, Gigya and Koprol to name but a few, plus they will be going into partnership with Zynga later this year. The announcement included information about a Yahoo Profiles refurb. Now called Yahoo Pulse, it seems the new dashboard will have the option to tab between Pulse and Facebook. But why would you bother adding to Pulse when you already have a Facebook page. Pulse seems like a waste of time to me.
The question is: Will their hybrid honey taste as sweet?
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