After recent announcements of possible new features, Google Analytics looks set to make this variety of new features available this week with some unexpected extras. As a free service from Google, Analytics provides a comprehensive tool for generating detailed statistics about visitors to a website. It is already extremely widely used for SEO and marketing of website due to its massive range of features and useful additions are likely to make it even more popular.
One surprise new feature announced yesterday is a new asynchronous tracking code snippet. This will offer a variety of benefits resulting in faster load times of tracking code for a webpage and enhanced data collection and accuracy. It will also eliminate tracking errors from when JavaScript hasn’t loaded fully. This will basically provide faster load times for web pages, particularly those that rely on multiple scripts or rich media content.
The new goal type ‘Engagement Goals’ will be a welcome feature. After recently increasing the number of goals available per profile, Analytics have further improved this with advanced goal types. It will allow the user to create two new useful goal types based on time spent on site and number of pages visited. This will help to create a more expansive overview of how the site is being used.
Expanded mobile reporting will allow a more comprehensive insight for Analytics users on how people are using mobile applications. As mobile apps don’t generate HTML, Analytics has aggregated the data from how developers determine when their apps should trigger pageview requests. This will allow developers to track page views and events more effectively.
Advanced table filtering will remove the need to export data from tables in order to bring it down into the subsets you need. It will allow easier and more detailed analysis of table information with an array of filtering options.
These are just a few of the new options available and other functions such as custom alerts will prove of great use in measuring the success of ad campaigns and other events. Unique visitor metrics will prove of great use in measuring site popularity more concisely with info specific to each visitor. The full list of new features is available via the Google Analytics blog and each will prove of great use to Analytics users.
For a publicly available application, Analytics provides an outstanding service highlighting Google’s position in promoting the expansion of well developed sites and content for the web.
- Why Invest In Content Marketing? - March 12, 2013
- Why Creative Copywriting Can Make or Break Your Brand - March 12, 2013
- What is Your Sites Link Profile Saying about You? - February 19, 2013
- Can a Small On-line Business Really Compete with the Big Boys? - February 19, 2013
- Ramsay’s Web Wire – Issue #40: Sleet, Snow and SEO - December 3, 2010
- Ramsay’s Web Wire – Issue #39: Out of the Google Frying Pan… - November 26, 2010
- Ramsay’s Web Wire – Issue #38: The Google, the Bad and the Ugly - November 19, 2010
- Ramsay’s Web Wire – Issue #37: Google Jams A Few Rockets In Your Pocket - November 5, 2010
- Ramsay’s Web Wire – Issue #36: Google Gets All Up in Your Business - October 29, 2010
- Ramsay’s Web Wire – Issue #35: Google’s Groovy Giftset - October 22, 2010
You may also be interested in:
- New Google Analytics Features – Intelligence Engine Boost Find out your major contributors and get alerts to your email or even by text message... ...
- API Power! Web Analytics TV Review Episode #12 Yet another great episode from the Google Analytics Team. ...
- Web Analytics TV #9 Review – Back to the Future Review of Google's latest analytics TV show. Learn how to track visits from pigs. ...
- Google Release New Improved Analytics Tracking Code Want to place your analytics code higher up the page but don’t want it to interrupt other elements on your...
- We Love Web Analytics TV – Episode 14 Check out another top video from our favourite analytical gurus at Google. ...
Cozy Digital is an