With the holiday season almost upon us, Bing Shopping has kicked off its ‘Cashback Holiday Gold Rush Promotion’. This will be a big time for shopping and Bing’s promotion involves a list of participating businesses ranging from Dell to T-Mobile. Bing will be hoping to bring in a lot of new members over the season through their promotion and boost their profile as an online shopping expert.
Bing shopping offers an advanced system for price comparison of items from sales companies from across the web. A user can alleviate the need for long sessions browsing the web for good offers on popular products, simply by using Bing’s service. This can definitely make Christmas shopping that little bit easier. A user can simply input the item that they are searching for and Bing will return the range of prices available on the web for that item. Furthermore, during their promotion, subscribers to Bing Shopping will receive varying % of cashback from purchases made from the promoting retailers.
Bing will be hoping to take some traffic away from rival shopping expert networks during this time, particularly Google Shopping. Google’s system offers the same kind of shopping comparison network and has a large number of users. While both are vying for dominance in the market it is extremely difficult (from a users perspective) to judge which is the better system to use. One aspect to note is that while a subscription is paid by members of Bing Shopping, Google’s is a completely free service. In order to make themselves viable, Bing will have to provide a better system with more sophisticated search results.
However, Bing have not been idle in promoting themselves. The recent acquisition of Ciao (the shopping expert network) Bing have boosted their profile and opened the gates for a multitude of new members. That coupled with their seasonal cashback promotion could see their popularity make a substantial step up over the next month. Details of the Gold Rush promotion offers and companies involved are available from the Bing Community.
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