It’s time once again to look at some salient SEO conundrums and say – I wish one of Matt Cutts’ colourful psychedelic backgrounds was here to help me…
PageRank and Browsers Compatibility
[youtube]http://www.youtube.com/watch?v=VyQsNGW-kD8[/youtube]
I do find this a lot. People tend to confuse the idea of what the PageRank algorithm is for and how people can confuse it with other important topics. Basically, it’s all about links – their number and (very importantly) their quality.
Ranking and Site Availability
[youtube]http://www.youtube.com/watch?v=qXrwyTGOf1E[/youtube]
Although the questioner makes reference to PageRank, it’s clear that the important thing is the rankings. After all, a high PageRank does not automatically guarantee high listings for every keyphrase – that would make no sense at all. It is ‘relevance’ that is the key idea for rankings, authority alone doesn’t cut it. After all, just because someone has a Nobel prize it doesn’t mean that they are a good source of information about your apartment’s plumbing issues…
So the key lesson, with regards to site down-time, would be – if your site does have to go off line then don’t panic, but do get it back online as soon as possible.
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