Supercharge Your Google Adwords Campaign

AdWords is pretty great, right? It delivers targeted visitors to your site and only charges when people actually click, it needs constant management to get the very best from it, but for many it simply delivers.

Hmm, ever feel like it might be a little too restrictive though? Fitting an adequate description for a potentially complex product can be difficult in such a small space…It seems the Mountain View advertising connoisseurs might just have spotted the same thing.

The Google Ad Innovations is a site where Google showcase and let you activate their new ad extensions. Ad Extensions are neat additions to the existing ad format that allow for additional functionality, here are a couple of highlights.

• Product Extensions: This will be a boon for anyone selling online (I’m imagining that’s quite a lot of you!). It will allow you to actually display some of your products and prices below the ad text, looks like a great way to quickly engage potential customers without them even leaving the search page!

• Location Extensions: If you have a shop, or even series of shops, this looks like a great way to show potential customers where you are located. Under the ad text a small map of your business location can be included, what’s more users can even request directions to your store.

These are just a small selection of the extensions on offer, it seems that Google is intent on developing and evolving their adverting systems to meet and expect the needs of both advertisers and consumers.

..More information can be found on the Google Inside AdWords blog and the Google Ad Innovations site.

P.S. My colleague Brian made a fuss and a dance over his 100^th post, but I intent to confidently stroll through with a self-assured swagger.

P.P.S. I like sports cars.

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About Adam

• Search The Human Body With Google Body Browser - December 21, 2010
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• Google Chrome Gets Store And Talks Chrome OS - December 8, 2010
• Google Issues Security Email For Website Optimiser - December 7, 2010
• Google Launches AdWords Global Market Finder - December 7, 2010
• New Android Phone Promises A Pure Experience - December 7, 2010
• Google AdWords Wants Your Products! - December 3, 2010
• Know How Mobile Internet Affects Your Website? Google Analytics does… - December 2, 2010

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