Another week and another spoonful of internet newsy goodness. The web has been awash this week with everyone’s two cents on the crash of the Google Wave. There’s a few valid point’s and of course, everyone’s entitled to their own opinion. My opinion is that some people shouldn’t be allowed one. Even still, this story has sparked more interest than a bottle of Rum at a pirate’s AA meeting.
In the last two days people have jumped onto Digg, Twitter and various blogs to lament or lambast the fall of Google Wave. Some people couldn’t give a monkey’s while others who never caught on with the software keep asking who Gary Wave was? Of course there are always those die-hards who put the death of Google on a par with other disasters like the BP oil spill but with less flammable pelicans. You think with this loss Google would try to bring some Good news. Perhaps they could have bumped off Google Buzz or at least given it a sound beating?
Being Google they do usually have something new to offer and AdWords; their own little money making machine, certainly isn’t something they’ll keep quiet about. Like a lap dancer Google dress it up and wait for everyone to throw their money at it. If they could get away with an AdWords nipple tassels feature I’m sure they’d try it. It would probably generate a good few clicks too.
However the new feature AdWords will soon be offering us is ‘AdWords Campaign Experiments’ or the convenient acronym ACE for short. I hear they were going to run with the ‘AdWords Numbers Assessment Labs’ but then went against it for some reason. The new service will offer users the ability to run two variations of the same campaign simultaneously out of one budget, like conjoined twins running off of one liver.
Also from AdWords this week we received a second instalment of revealed AdWords myths from the Google AdWords blog. Put simply; conversion rate won’t affect quality score; AdWords keyword tool won’t do the job for you; uppercase keywords make no difference; and pressing UP, DOWN, LEFT, RIGHT, then holding A and pressing start will allow you to choose any level on Sonic the Hedgehog for the Mega Drive. The Games Master has spoken!
Of course we want to be even handed on the Cozy Digital so steering over to the dark side we looked at Microsoft adCenter and more specifically reviewed Microsoft Audience Intelligence. Unlike the name suggest, this is not a Jeremy Kyle style setup where Steve Ballmer verbally abuses working class guests with the IQ of Paris Hilton. In fact it’s actually a cool little tool for gauging the commercial intent of online users and predicting demographics.
I kind of wish they’d make that show though.
- Why Invest In Content Marketing? - March 12, 2013
- Why Creative Copywriting Can Make or Break Your Brand - March 12, 2013
- What is Your Sites Link Profile Saying about You? - February 19, 2013
- Can a Small On-line Business Really Compete with the Big Boys? - February 19, 2013
- Ramsay’s Web Wire – Issue #40: Sleet, Snow and SEO - December 3, 2010
- Ramsay’s Web Wire – Issue #39: Out of the Google Frying Pan… - November 26, 2010
- Ramsay’s Web Wire – Issue #38: The Google, the Bad and the Ugly - November 19, 2010
- Ramsay’s Web Wire – Issue #37: Google Jams A Few Rockets In Your Pocket - November 5, 2010
- Ramsay’s Web Wire – Issue #36: Google Gets All Up in Your Business - October 29, 2010
- Ramsay’s Web Wire – Issue #35: Google’s Groovy Giftset - October 22, 2010
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