You don’t have to be an SEO guru to know that people want the web to be fast. When you arrive at a website, you want it to be fully loaded within seconds don’t you? Or else you may well just click away like a fleeting butterfly.
What’s more, Google uses the speed of your site as a factor when deciding your search engine ranking. No matter how many links and how much quality content you have, if your site takes an age to load, you may jeopardise your chances of getting those top rankings.
Google have developed an open sourced Apache HTTP Server module called mod_pagespeed which automatically optimizes your website and all its resources for speed. According to Google:
“It does this by rewriting the resources using filters that implement web performance best practices. Webmasters and web developers can use mod_pagespeed to improve the performance of their web pages when serving content with the Apache HTTP Server.
“mod_pagespeed includes several filter that optimize JavaScript, HTML and CSS stylesheets. It also includes filters for optimizing JPEG and PNG images.”
All webmasters need to do, as well as applying mod_pagespeed, is configure proper caching and compression on their Apache distribution.
Here’s a clip of it in action:
[youtube]http://www.youtube.com/watch?v=8moGR2qf994[/youtube]
Go here to start using mod_pagespeed today!
Also, for the aficionado of faster websites, check back on our previous post about optimising for a faster website with tools and tips. Handy!
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