Google’s Buzz Saws Into Social Networking Market

People were predicting big things (and to be fair, many had predicted almost exactly this) but Google has just announced Google Buzz – the social networking system built into the ever-popular Gmail.

Google Logo (Image Courtesy of Google)

A post to the Official Google Blog explains some of the thinking behind their new announcement. Indeed Google has had a number of recent search additions such as real-time search results and social search that show the importance with which they now regard social media.

Here is a video explaining Google Buzz:

…and a further video showing Google Buzz for mobile:

When Google moves into a new market it always tends to be an interesting development, but with its easy addition to Gmail it is difficult to see how this can be anything other than a success. Either way, Yahoo must have been intrigued with the new service.

..More information can be found on the Google Official Blog and the Google Buzz homepage.

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