Google Won’t ‘Go Negative’ On New Keyword Tool

If you are involved with SEO or are running PPC advertising then chances are you have used the Google AdWords Keyword tool. It has been the stout stalwart of keyword research for some time now, with SEO professionals using it to identify and investigate those nuggets of high-traffic low-competition keyword goodness.

Well, don’t know quite how to break this to you, but it seems our trusted keywording companion might just become our erstwhile colleague as it seems it is not long of this world. Google have announced that there is a new sheriff in town in the form of the new AdWords Keyword Tool.

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Beforehand we had 2 options, the normal Keyword Tool and the Search-Based Keyword Tool. This second option actually looked at your site and suggested search terms that it thought was applicable. Well this new Keyword Tool is looking to streamline this process by including both of these techniques in one easy-to-use interface. Our old Keyword Tool will still be present, but at some point Google are looking to retire it from active service.

So this is good news?

Well a streamlined system to find Keywords and add them to your AdWords account certainly seems like a useful turn of events, that is until you actually start using the tool, it seems to be missing one useful feature – negative keywords.

Our SEO Manager actually mentioned this to an AdWords Support employee when the tool first surfaced, they seemed surprised that there was no option to research negative keywords and noted our comments. Hopefully this is a situation that can be remedied quickly.

..More information can be found on the Google Inside AdWords blog

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