Google Launches AdWords Optimisation Centre

Online advertising, as I’m sure you know, can be a tricky business. Everyone is looking for those elusive end-of-the-rainbow solutions that will bring massive results with very little effort. However, those who have been in online advertising for a while learn that there is no silver bullet. Running a Pay Per Click account is something that requires a multitude of different checks and tweaks.

To help in this process, Google has recently released their new Google AdWords Optimisation Centre, it features a number of steps from basic to intermediate and advanced to help you fine-tune your AdWords account. Furthermore, they also have tips based on potential advertising objectives such as improving click-though rates.

I’m sure even seasoned veterans of the online marketing game can find some new tips!

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