Google I/O Day 2 – Google TV

The rumour mills may have been having a minor fit over the possibilities, but it seems that the guesses were indeed correct when they said that Google was set to enter the TV market. The second day of Google I/O was full of interesting announcements, but perhaps none more exciting than Google TV.

Partnered with Sony and Logitech, Google is launching nothing short of a revolution in home entertainment. The days of searching for your favourite TV show and scheduling your time around it, are fast becoming a thing of the past. Google wants to bring home users a service where they can simply input search requests into their Google TV service, and have it return options to watch content from a variety of sources.

The Google TV Raison D’etre

The argument for this service is pretty compelling, not just the scheduling issues, but the argument that much of what people now watch is done via the internet. Clips from internet-only resources like YouTube are fast becoming the way that people entertain themselves, this coupled with film and tv streaming services mean that many consumers are finding themselves perched in front of their computer, or sat gazing at a small laptop screen – wouldn’t it be nice to use that big expensive HD TV you bought instead?

This isn’t just about TV though – Want the whole of the web fed directly to your TV? Good, because that’s what Google wants as well – a fully featured web browser is included in the Google TV setup. What’s more, Google TV is built on a customised Android and Chrome platform. And after the initial launch, Google will release TV SDK and web APIs so that developers can create applications to then distribute them through the Android Market.

Some Thoughts On The Flipside

Looking at this development, certain points might surface – people who view Google position in the advertising market as already incredibly powerful will no doubt watch this development with eagle eyes. If Google can identify what TV programs you like watching, this information combined with your TV web browsing habits could potentially deliver the capacity for highly targeted advertising. Privacy campaigners will no doubt be watching the same developments.

More information can be found from a multitude of sources:

Google TV site
Sony’s Google TV site
Logitech’s Google TV site
Official Google Blog Announcement
Gizmodo has lots of pictures from the Google I/O demo

Here is the official Google TV video:

[youtube]http://www.youtube.com/watch?v=diTpeYoqAhc[/youtube]

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