Google Includes Powerful AdWords Reporting In Google Analytics

If you have an AdWords account then you know the levels of data that are created can sometimes feel unmanageable, what’s more you can start to ask questions such as “At what point during the day am I seeing a surge in sales?” without an easy way to find those answers. Unless you want to embark on some fairly rigorous testing you’re going to be hankering after some quality analysis tools.

A Step Ahead

It seems that Google might have just read your mind as they have just announced some powerful new reporting tools to help you properly analyse what happened after a user clicked on one of your ads. Its neat stuff, you can see information such as RPC and ROI at campaign, AdGroup and even keyword level. Then, once you have drilled down to the area you want to analyse you can then use a variety of AdWords dimensions, such as Match Type (broad, phrase, exact), to really get a handle on how a specific part of your campaign is performing.

Google are planning to roll this feature out over the next few weeks, so don’t worry if it’s not immediately available (in the traffic sources section of Analytics.) You will also need to link your Analytics account with your AdWords account and setup destination URL auto-tagging…

More information can be found on the Google Inside AdWords blog.

This video shows the new reporting in-action:

[youtube]http://www.youtube.com/watch?v=Hip0_I2K2z8[/youtube]

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