With the new iPhone 4 going on sale today, Apple will be hoping to begin an avalanche of sales that will see them claw back some points in the phone sales market. Last month we looked at the stats on sales of Smartphone OS unit shares in the US as Android for the first time surged ahead of the Apple operating system. Now that the latest iPhone release has hit stores in the UK, US, Germany, Japan and France, what will this mean for the competition?
By the looks of things, Google don’t appear overly worried and have marked the release of the rival hardware by celebrating the global success of their own Android operating system. A more cynical person would think that Google where trying to undermine iPhone's big day.
On Wednesday the internet giants announced that over 160,000 Android devices were being sold worldwide every day.
Image Courtesy of Apple
Google Chief Executive Eric Schmidt, having stated just a month ago at the Google annual shareholders meeting, that at least 65,000 were shipped worldwide. He revealed in light of the true results, “the momentum is phenomenal”. At the unveiling of a new Android phone from Motorola (Droid X), he suggested that his company were in a “battle over the next set of mobile platforms”.
Having surged past Apple Smartphone sales in the last quarter, the surge has continued with the range of phones the nexus offers being a major driving force. This certainly seems to be where the impetus of Android lies. With the release of the new iPhone almost a yearly tradition, its sales are expected to skyrocket with the Deutsche Bank anticipating iPhone sales of 44 million this year.
However, Schmidt’s statement that Google are in a battle over the next set of mobile platforms suggests that Google are undergoing a major campaign to make Android the chief platform for Smartphone devices. With their own Smartphone in the Nexus One, and a range of other Smartphone providers already signed up (including several editions from Motorola, Samsung and HTC), will Apple's restricted (although heralded) system be able to compete with their ever expanding adversary?
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