Not so long ago (a year in fact) Analytics launched the Data Export API so that developers could create their own solutions to fit their Analytics needs. The bonus of this for Google was that they were effectively outsourcing development work free of charge. As a result Google Analytics are now able to announce 38 new solutions as part of their gallery.
Google have always been keen to make the public a part of their research and development and it’s certainly worked for them so far. They certainly like to get students in on the act with the start of the Google Summer of Code, an international program/competition to get student developers to code new applications with their help. Add this to the fact that Google provide a home developer program site and the fact that they give their employees one day a week to work on their own projects and you can see Google’s dedication to innovation.
That’s probably why they’ve seen such great results from the API. With those who use Analytics everyday working on or pioneering the solutions, these new additions are made by analytics users for analytics users and solve a lot of the problems that people have been unable to overcome in the past. Many of the new features have solved the problems of cross program integration such as combining Analytics with the benefits of Excel and PowerPoint. For use of analytics on different platforms, the Analytics HD feature offers access to a comprehensive Analytics platform from the iPad.
For a full list of the new applications see Google’s Analytics Application Gallery. Don’t forget however, to check out the BTBuckets application which offers some pretty advanced user segmentation and targeting all performed in real time. If you think you can outdo that or just have an issue in your analytics setup you think you can solve yourself then why not look into developing your own? You might find there are plenty of other people with the same issues. That’s the beauty of the developer API.
- Why Invest In Content Marketing? - March 12, 2013
- Why Creative Copywriting Can Make or Break Your Brand - March 12, 2013
- What is Your Sites Link Profile Saying about You? - February 19, 2013
- Can a Small On-line Business Really Compete with the Big Boys? - February 19, 2013
- Ramsay’s Web Wire – Issue #40: Sleet, Snow and SEO - December 3, 2010
- Ramsay’s Web Wire – Issue #39: Out of the Google Frying Pan… - November 26, 2010
- Ramsay’s Web Wire – Issue #38: The Google, the Bad and the Ugly - November 19, 2010
- Ramsay’s Web Wire – Issue #37: Google Jams A Few Rockets In Your Pocket - November 5, 2010
- Ramsay’s Web Wire – Issue #36: Google Gets All Up in Your Business - October 29, 2010
- Ramsay’s Web Wire – Issue #35: Google’s Groovy Giftset - October 22, 2010
You may also be interested in:
- Faster, Better Business with Google Analytics API Make Google Analytics work for you with the Data Export API and Excel integration. ...
- Google Analytics Wanted by the Fed’s The Google Analytics application has been on the radar of the US Federal General Services Administration for some time, but...
- What Useful New Features Does Analytics Have to Offer? New features for Google Analytics are set to go live this week with an array of advancements on current features....
- Google Release New Improved Analytics Tracking Code Want to place your analytics code higher up the page but don’t want it to interrupt other elements on your...
- 5 Free Google Analytics Applications You Can’t Live Without… Want to give your Google Analytics experience some extra Zing, Oomph and Hutzpah? Then read on... ...
Cozy Digital is an