Google AdWords takes a New Approach to your Advertising

AdWords has for a long time played a major part in Google’s business strategy and as a result much of their success hinges on the allied success of those businesses who advertise through them. As a result Google AdWords devote a lot of their time to ensuring that advertisers know how to get the best out of their service. That’s why Google Adwords are now making updates to AdWords Certification to keep advertisers on their toes.

For a long time the Google Advertising Professional (GAP) program set the standard for advertising through AdWords. However, you have to move with the times and in order to stop things getting stale and ensure advertisers are up on the latest AdWords best practices. That’s the GAP is set to be replaced as the industry standard by the new Google AdWords Certification program for those advertising marketing accounts.

The new program has been compiled to offer those handling advertising accounts all of the most up to date practices and methods as well as comprehensive strategy focused training and certification. This will provide advertisers with the knowledge to make use of the latest tool and get distinctly more from their advertising than before.

With new training materials from the learning center, webinar series and onsite training, new and veteran users alike can quickly become proficient in utilising the latest tools. Furthermore, advanced level exams and more challenging certification exams will test practical application more than simply recalling knowledge making them more valuable to the users and potential employers.

For more information or to get started you can visit the Google certification program site or the help center.

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