Google AdWords Search-Based Keyword Tool Given its Execution Date

We actually talked about the ultimate demise of the 'old' AdWords External Keyword tool at the end of April this year. It was clear that with this new 'Updated Keyword Tool' being rolled out, the o'l faithful 'Previous Interface' keyword tool would ultimately be put out to pasture. We also noted, and actually pointed out to Google during a phone call, that this new tool surprisingly did not support the addition of negative keywords…

Well it seems like it might actually be the Search-based Keyword Tool that bites the dust first as a recent post to Google's Inside AdWords blog says that the newer Updated Keyword Tool will finally vanquish the current Search-Based tool (possibly Highlander-style?) at the end of August.

So What's New?

There are a number of features that Google are understandably keen to draw attention to – but there are also some new additions in the form of a system to remove duplicate keywords that already feature in an Ad Group and (drum roll please) a system to add negative keywords!

Now I can hardly claim that our phone call immediately spurred Google into action, quickly developing new functionality to their tools because its absence displeased us…. but I would like to think that it was true

No mention of the link to the 'Previous Interface' keywords tool though, hopefully they have forgotten its there…

More information can be found on the Inside AdWords Blog.

• About the Author
• Latest Posts

About Adam

• Search The Human Body With Google Body Browser - December 21, 2010
• Has This Site Been Hacked? - December 20, 2010
• How Do Twitter & Facebook’s 2010 Trends Compare With Google’s? - December 14, 2010
• Google Zeitgeist 2010: What Have You Been Searching For Planet Earth? - December 10, 2010
• Google Chrome Gets Store And Talks Chrome OS - December 8, 2010
• Google Issues Security Email For Website Optimiser - December 7, 2010
• Google Launches AdWords Global Market Finder - December 7, 2010
• New Android Phone Promises A Pure Experience - December 7, 2010
• Google AdWords Wants Your Products! - December 3, 2010
• Know How Mobile Internet Affects Your Website? Google Analytics does… - December 2, 2010

You may also be interested in:

1. Google Won’t ‘Go Negative’ On New Keyword Tool Google's Keyword Tool will soon be replaced with a new system, but where are the negative keywords? ...
2. Finding the Negatives in Google AdWords New Keyword Tool Google Adwords new keyword tool features enhanced filtering but seems to be lacking one evtremely useful element that is included...
3. Unlock Keyword Secrets in Google AdWords Find how to get the best from AdWords with these keywords tips. Read The Full Article >>...
4. Keywords Diagnosed with New Google AdWords Tool Google now provides a quick way to check your keywords! ...
5. Quick Google Keyword Tool Video A very quick video about the Google Keyword Tool! Read The Full Story >>...