Ever wondered how Google AdWords views potentially sensitive topics such as gambling?
Well if you are planning to embark on a new campaign for a client who operates in such areas, then it may be worth taking a look at the new Google AdWords Policy Change Log, which has up-to-date information about changes to policies and the regions they effect.
Dan Friedman from the Inside AdWords Crew does reassure AdWords users that Google will also email advertisers if they foresee their account being affected by an impending policy change.
Still, it’s a useful resource to keep an eye on. It can potentially give you a 'heads up' on which industries and techniques Google has specific guidelines on.
More information can be found on the Inside AdWords blog and the AdWords Policy Change Log page.
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