Google Analytics is a pretty handy tool to say the least. For many webmasters Analytics is a critical part of their arsenal as it offers one of the most complete insights into the how users interact with your site. As a result you can continuously tweak your online presence to bring in the right traffic and drive your goal conversions. Pretty handy stuff, but wouldn’t it be even better if you could tailor the data Analytics provides you to suit your business model? Kind of like your own programming interface.
The Google Analytics Data Export API takes all that you need from Analytics and puts the power to control it in your (or your in-house programmer’s) hands. With all of your Analytics data at your finger tips the frustrating part is getting it out of there and into the format you require. It’s something that many businesses would like to take advantage of but few know how. Fortunately there are those out there showing how it’s done.
In one of the best combinations since bacon and brown sauce, independent consultant Mikael Thuneberg has gotten Analytics together with Excel using an array of VBA functions. It’s not rocket science to put these two together but it’s good to see that the potential is there and that there are those willing to show the initiative to take it forward. While many businesses look set to take ready built solutions from the experts, many others will take steps to develop their own setups and really automate their Analytics reporting whether for themselves or their clients.
Fortunately, there’s help available to put the wheels in motion. The beauty of the Data Export API is in the fact that its public availability is mutually beneficial to Google and the businesses using it. The benefits to webmasters and business owners are pretty transparent, but it also provides Google with the largest team of out-sourced developers imaginable, for free.
There is plenty of help with getting started available from the Google Analytics Blog whether you’re automating manual work or reorganising data. In addition, as well as providing paid business solutions, Mikael is also offering free help from his site on how to get started for yourself.
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