When extensions for Google’s Chrome web browser were finally made available to the public last week a lot of people were interested in the fate of extensions that can block advertisements. Thankfully Google have now stated that they have no problem allowing Chrome users to install any of the number of ad-blocking extensions that have appeared in the extension gallery.
Google is almost entirely funded by the revenue that it generates through online advertising and as such many potential Chrome users were worried in the run up to the launch of extensions that Google would remove any that could potentially harm their income levels. One of Google’s engineering directors has spoken out on the topic however stating that ad-blocking is something the company has thought long and had about but ultimately they feel a balance will be reached naturally.
The spokesman stated that “There will always be some group of people who want to block ads for personal reasons. But if we do a good job on the advertising side, people won’t want to block ads. People will find them actually useful.
“I think there will be a nice equilibrium. If people get too aggressive with ads, then ad blockers will become more popular and companies will get less aggressive with ads. The market will sort itself.”
Leaving the extension gallery relatively open to developers is definitely a good move in my opinion. Ad blocking add-ons are amongst the most popular on Firefox, one of Google’s main competitors in the browser market, and disallowing them in Chrome would have had huge effect on the number of people likely to adopt the relatively young browser.
- Google Docs Uploads Hint at How GDrive Could Function - January 13, 2010
- Just Google It! - January 12, 2010
- Could Google Sell Advertising Space in Streetview? - January 11, 2010
- Chrome Extensions Now Available For Mac Users - January 8, 2010
- London To Launch The UK’s First Online Datastore - January 7, 2010
- Chrome Replaces Safari as the Third Most Popular Browser - January 6, 2010
- Facebook Looks to Improve Usability With the New and Improved Help Center - December 29, 2009
- Is Google Synonym Searching On the Horizon? - December 23, 2009
- Facebook introduce Memology to Track the Years Most Popular Topics and Trends - December 22, 2009
- The Rising Success of the New SEO Blog from Cozy Digital - December 21, 2009
You may also be interested in:
- Chrome Extensions Finally Go Live Google finally allow users to customise their browsing experience with the launch of Chrome Extensions. Read Full Article>>...
- Chrome Extensions One Step Closer with the Launch of the Extensions Gallery Today Google have launched their new "Extension Gallery" where developers are able to upload plug-in applications for the Chrome browser....
- Chrome Replaces Safari as the Third Most Popular Browser A mere 15 months after its initial launch Googles web browser, Chrome, has managed to become the third most popular...
- Chrome Extensions Now Available For Mac Users Google bring extensions to the Mac version of their Chrome web browser. Read The Full Article >>...
- 10% Pay Rise For All Staff At Google…How About Some Faster Search Then? Will Google get something extra out of its staff now they all have bigger pay cheques? ...
Cozy Digital is an