Apple Unveils iPhone 4 At Last

8 Jun 2010 by Graham Lyons - News apple, iPhone, iPhone 4, mobile internet No Comments

What a day!

Yesterday, in San Francisco at the opening of Apple Worldwide Developers Conference (WWDC10), Apple CEO Steve Jobs revealed the hotly anticipated iPhone 4 in his 2 hour keynote speech. The device will be available from the 24^th June in 5 countries, the US price for the 32GB model is $299 (£206) and $199 (£137) for the 16GB model and ‘oh my’ does it look nice.

Click to enlarge image - iPhone 4 (Image courtesy of Apple)

New Design

The phone looks rather nice, a glass (apparently made from the same stuff as the glass in helicopter windscreens) front and rear, and a stainless steel (of their own compound design: iAlloy?) trim around the sides. This steel rim will also act as the antenna to improve reception. In his speech Steve says there are over 100 new features, but here are some stats to go with the pictures:

9.3mm thick (which is 24% thinner than iPhone 3GS)
Front and rear facing camera
960×640 pixels display
800:1 contrast ratio (4x better than 3GS)
326 pixels per inch
IPS tech – better colour and wider viewing angle
New A4 chip
Better battery life all round

[youtube]http://www.youtube.com/watch?v=RVIxXBKesvg[/youtube]

HD Camera/Video

A major new feature is the front and rear facing cameras. These can be used for not only taking pictures, but for video calling and for taking HD video! Here are all the details:

Front and rear facing camera
5 mega pixel
720p 30fps
5x digital zoom
Tap to focus
Record and edit HD video
iMovie for iPhone 4 available in app store
Tap to focus video
LED flash

And specifically for the Video Calling functions:

It’s called FaceTime
No set up required
iPhone 4 only
Needs WiFi in 2010 – but aiming to be more widely available when 4G and network providers are up to speed
Aiming to be open industry standard eventually

Gyroscope

There is a nifty built in gyroscope so you can play games and use other applications which can benefit from this function. Statistics…

3 axis gyro
Pitch, roll and yaw
Rotation about gravity
New core motion API
Standard in iPhone 4
Gyro + accelerometer provide 6axis motion sensing

Retina Display

What Apple are calling ‘Retina Display’ is an LCD which has a super high pixel density. It squeezes 960×640 pixel resolution into 3.5 inches. That’s 326 ppi.

iOS4

With a new operating system to be released on June 21st, there are even more new features to look forward to:

Multitasking
iBooks
Folders

The combination of iPhone4 and iOS4 will give Apple massive plus in the platform war with Google Android. But will Apple’s tight control over its content when compared to the likes of Android, prevent it from running away with the percentage of market share? I still want one though…

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