Google AdWords Wants Your Products!

Well the weather outside certainly is frightful at the moment (note to self: possibly a good song lyric?) but that hasn’t stopped Google from getting the message out about new advertising opportunities for the legions of businesses that use them every day. Certainly, in this increasingly festive period businesses often rely on a boost in sales to keep themselves in the black.

Product Ads

Google is talking about product ads again, you may have heard of them before, but if you haven’t and you run an e-commerce store then you need to check them out. It allows you to actually link up your merchant center account to allow actual products, with images, to feature in your ads. It’s highly specific content about actual products – such as a picture and price – exactly the sort of thing that can engage users. But there’s more! In the US there is currently the option of advertising a product directly on a cost-per-acquisition basis – I’ve got my fingers crossed for a UK roll-out, c’mon Santa!

Be charmed by this info-cartoon-advert about product ads:

[youtube]http://www.youtube.com/watch?v=ql-T12usumM [/youtube]

More information can be found on the Google Inside AdWords blog or check out the entry in the AdWords Help centre.

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About Adam

• Search The Human Body With Google Body Browser - December 21, 2010
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• How Do Twitter & Facebook’s 2010 Trends Compare With Google’s? - December 14, 2010
• Google Zeitgeist 2010: What Have You Been Searching For Planet Earth? - December 10, 2010
• Google Chrome Gets Store And Talks Chrome OS - December 8, 2010
• Google Issues Security Email For Website Optimiser - December 7, 2010
• Google Launches AdWords Global Market Finder - December 7, 2010
• New Android Phone Promises A Pure Experience - December 7, 2010
• Google AdWords Wants Your Products! - December 3, 2010
• Know How Mobile Internet Affects Your Website? Google Analytics does… - December 2, 2010

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