Not that AdWords isn’t great, but ACE actually stands for AdWords Campaign Experiments. A new part of the AdWords service which is currently being rolled out in the states. What makes ACE erm… ace, is the fact that it can make testing of campaign changes far easier and quicker.
Half of the battle with AdWords campaigns is the constant effort spent tweaking your ads; whether it is the keyword, bids, ad groups, placements, etc. There are indeed various areas of your campaign that you can test within AdWords, however part of the current problem is that this can take up a lot of time and the results aren’t necessarily accurate.
Let’s say for example you want to test for an increased bid for a particular keyword. In order to gain a comprehensive result, you would have to test the current arrangement for several weeks before altering the bid price and running that version for the same length of time. This could give you an accurate comparison, but it could just as easily be thrown off by seasonal trends, sudden social changes or pretty much anything else. You just don’t know what external factors could be affecting your campaign.
With ACE you can run two variations of one campaign simultaneously, instantly removing any time factors that could adversely affect one or the other version of your campaign. Furthermore, it can half the time taken to conduct an experiment, meaning your AdWords campaigns are instantly more productive.
That’s not all from ACE either as once you have completed an experiment, it will actually help you to determine if the variances between the two versions add up to something more than just a slight change in search trends and helps determine whether you should change your campaign to this permenantly.
As a result AdWords is now massively more efficient and advertising campaigns can be optimised far quicker and more reliably as a result. Unfortunately, this aptly named little acronym is currently only being rolled out in the North American version but is likely to reach Britain pretty soon.
In the mean time check out the Inside AdWords blog for more information or see this little video for some extra insight:
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