If you have used the web for a while you have probably seen that Google ads are pretty ubiquitous – not only AdWords, but also the AdSense ads that web masters can opt to actually show on their sites. You may have also noticed that sometimes these normally content-relevant ads have the capacity to ‘drift’ a little in their relevance – its understandable that in a system that uses website content to define the type of ad to show that the targeting might (for many reasons) become a little wayward.
More Power To The (AdSense-using) People!
Well Google has recently launched some new controls to allow web masters to moderate the ads that appear on their site to ensure their relevance. Interestingly, there is even the possibility that when an ad is refused that the web master can actually send some feedback to the advertiser to explain the reason for the blocking – providing valuable information and helping to improve the service for everyone. There are even tools to block ads by landing page so you can ensure that competitor ads don’t sprout up on your site, nifty.
As is the style of the time, Google has a disarmingly charming animation to explain the new tools:
[youtube]http://www.youtube.com/watch?v=7VTjN-4S4so[/youtube]
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Kevin Gallagher
30 Nov, 2010
mmmm seems like Google are copy some of FaceBooks ideas they already provide this on their advertising. However its the actual vistor that decides what ads are relevent
Total Comments by Kevin Gallagher: 24