Ad Extensions Moves Into AdWords

We've talked previously about ad extensions and how they can add an extra dimension to your online advertising campaign. It gives advertisers the chance to embellish their adverts with eye-catching features such as example products, video clips and even maps to retail locations.

Well it looks as if this may become the norm for AdWords users, as Google has just introduced a new tab to the main AdWords interface to allow quick access to Ad Extension settings.

Click to enlarge image

If you don't see the new tab, don't worry, it automatically appears in your account when you have enabled Ad Extensions, but if you are in a hurry to see the newness then just click on the small arrow button on the right hand side and select to show the Ad Extensions tab.

This does prompt the question whether this signals the future intent for all AdWords ads. Does Google want to turn the normally static (but arguably well-trusted and well-performing) traditional text-based ad into a new richer advertising medium? How long before all advertisers feel the need to add another string to their AdWords bow?

What do you think? Let us know!

More information can be found on the Inside AdWords blog and Ad Extensions homepage.

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