If you are on the hunt for an effective email marketing service provider and have been busily researching your options, chances are you’ll have noticed the name: ‘MailChimp’ pop up a few times…

MailChimp: A big name in email marketing

With over 6 million active users, a history stretching back to 2001 and an astonishing 10 billion emails sent every month using their services – it is safe to say that MailChimp is one of the leading brands when it comes to email marketing.

Why is MailChimp so popular?

From their cute, cartoon chimp mascot: ‘Freddie’, to their tongue-in-cheek promotional content; and even their quirky company name, there is no doubt that MailChimp is one firm which doesn’t take itself too seriously: But dig beneath the surface of this fun, care-free brand image – and you’ll find that the services which this marketing heavyweight provides are incredibly powerful, seriously useful tools when it comes to promoting your brand via email.

User friendly, intuitive email marketing

Part of the reason why MailChimp is so widely used is the fact that its tools are remarkably intuitive and easy-to-use across the board.

From setting up your mailing list, to designing a customised, media-rich, responsive email – all the way through to testing and sending your emails out, every step of the process can be easily edited via MailChimp’s super-simple user interface.

Gain valuable insights to make you stronger with each email

MailChimp’s powerful suite of analytical tools lets you find out exactly how well each of your email campaigns have performed: You’ll be able to see how many subscribers have opened your email campaigns, where they have clicked and gain access to other incredibly useful nuggets of information, including:

Interactive graphs

Info on bounce rates

Unsubscribe data

Social reports

Geographic location information

Click maps - and more...

By keeping a close eye on your statistics, you’ll be able to adapt and refine your campaigns going forward, so that your emails become progressively more effective as time goes on: This is one killer feature of email marketing via MailChimp, versus more traditional methods of promoting your brand.

Targeted, smart customisation

If you send your emails to people who are simply not interested in receiving them at that point in time, you’ll not be doing yourself any favours – in fact, you might end up with fewer subscribers than when you started! To combat this, MailChimp provides tools that allow you to set up automated emails which become triggered by preset online signals from your subscribers. Factor in the additional power that MailChimp’s segmentation options give you – and you can be sure that you’ll hit only your most engaged subscribers with each email that you send out.

MailChimp sounds great - but can Cozy Digital help to manage my account?

There is no doubt that MailChimp is a fantastically powerful, easy-to-use email marketing resource: But sometimes, the wealth of options available within the MailChimp toolset can prove to be a little daunting for beginners, not to mention the fact that the huge amount of analytical data available at any one time can only prove to be useful if one has the time – and the expertise – to make the most of it.

Cozy Digital can help you with your MailChimp account

Just open up your free account with MailChimp, then come back to us and we can help to:

Check over your campaign to make sure that it is ticking all of the right boxes in order to engage with your target audience effectively

Set up the myriad of options available, to tailor each campaign to meet your specific needs

Design stunning, customised newsletters, using our experience with what works - and what doesn’t, when it comes to improving your email conversion rates

Sign up for a FREE trial of MailChimp today, then give us a ring on 0131 560 1790, or get in touch via our quick online contact form to find out more about how we can help with your MailChimp email marketing.