With increasing competition in web marketing and optimisation it is crucial to optimise quickly and effectively. This Cozy Digital blog post looks at what optimising and marketing tools could be crucial to success in 2010. Read this full article >>>

Yesterday Matt Kelly, associate editor of the Daily Mail, claimed that chasing high rankings in search engines and following SEO advice has lead to the dumbing down of news and suggested that online news outlets need to change their approach and begin putting high quality journalism back as their primary focus.

New features for Google Analytics are set to go live this week with an array of advancements on current features. What further insight into website traffic and browsing patterns will these advancemant to the application have for marketers and SEO’s?

Websites are all about content, no matter the purpose or topic, it’s the content that attracts new users and retains old ones. This content comes in many different forms, from text and images to newer more cutting edge technologies such as video.

With all this information flying around, it’s easy to get caught up in the idea that your site needs content at all costs – surely a website put together quickly, full of content, with many pages is better than a smaller site with bespoke content, right?

For years Google has functioned on the principle that if more sites point to one site for a particular search, that site is probably the most highly thought of for that topic. It’s a system that has served them well for years and as a whole works well to improve the ease of browsing the internet. However, the internet is a haven for free speech and expression and some popular issues can spark controversy.

Results gathered to measure trends over the last four years showed that significant drops in one and two word key phrases were contrasted with increases in three, four and five word key phrases.

Recently web optimisation took on a charitable face when Marie Curie Cancer Care made some alterations to their site to create some advanced optimisation. This was applied with such technical prowess that the charities website saw a resulting increase of 14% in donations within only a few weeks.