For years Google has functioned on the principle that if more sites point to one site for a particular search, that site is probably the most highly thought of for that topic. It’s a system that has served them well for years and as a whole works well to improve the ease of browsing the internet. However, the internet is a haven for free speech and expression and some popular issues can spark controversy.

Results gathered to measure trends over the last four years showed that significant drops in one and two word key phrases were contrasted with increases in three, four and five word key phrases.

New additions to Google’s search adverts mean that businesses will have more tools to promote their products and services. From video to maps, these new features will benefit both retailers and consumers alike, but is this enough to maintain Google as a big player in online advertising?

Recently web optimisation took on a charitable face when Marie Curie Cancer Care made some alterations to their site to create some advanced optimisation. This was applied with such technical prowess that the charities website saw a resulting increase of 14% in donations within only a few weeks.

Today Google have launched their new “Extension Gallery” where developers are able to upload plug-in applications for the Chrome browser. With similar functionality to Firefox’s add-ons, the much requested feature will soon allow users to improve and customise their browsing experience.