Creating an effective AdWords campaign can be extremely important in marketing and optimising for a website, so it is imperitive that it is done properly and to it's full potential. The team at AdWords provide a vast amount of relevant information and their updated examinations are set to push forward new standards and practices in AdWords campaigns.

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Keyword analysis is a crucial part of search engine optimisation for a website. However there are an abundance of these tools available offering a variety of features. This blog aims to shed some light on the keyword tool forerunners in order to determine which offers the best service overall.

Over the last few months you may have noticed that Google has been testing a new form of expandable advert on its search results pages.   These adverts, which offer searchers direct links to products with images and prices, have been gradually tested and Google are now ready to make the service available to all AdWords advertisers.

New additions to Google’s search adverts mean that businesses will have more tools to promote their products and services. From video to maps, these new features will benefit both retailers and consumers alike, but is this enough to maintain Google as a big player in online advertising?