Social Media Marketing (SMM) can be a highly effective means of reaching a wider audience and really connecting with your target market on a more personal level: ‘Can’ being an important word here…
The problem with trying to take on too much work by yourself
As with all powerful marketing techniques, SMM can sometimes prove to be a bit of a double-edged-sword, especially if a campaign is not handled with enough care, attention to detail, or simply put – if a lot of hard work is not put into it.
- Without good old-fashioned elbow grease, you’ll not even make a dent with your SMM campaign. The whole point of social media is to share – fail to make enough posts or tweets – and you’ll soon slip off your audience’s radar.
- Without adequate quality control, your SMM activity could have a negative impact on your brand identity. Unless you are a restaurant critic, nobody wants to find out about what you ate for dinner last night! Put simply, there is a time and a place for all of those fun, informal posts and tweets – but a fine line needs to be towed to maintain a professional brand image.
- Without conducting frequent research, you might not connect with your intended audience effectively, rendering your SMM activity useless.
Think about all of the research you’ll need to do if you want to make a real impact
Simply grafting and hitting your social media accounts with tons of posts/tweets/likes, etc. is not going to win you many friends, or followers, if your content is not engaging, well thought out, or if you are not familiar with the most recent trends, technology and best practices for each social network.
There are only so many hours in the day
Managing a business, whilst attempting to stay on-the-ball with your SMM campaign can soon become a real juggling act, which is why many successful firms tend to hand the reins to their social media presence over to the professionals.
Cozy Digital is here to help
By outsourcing your SMM campaign to Cozy Digital, you can be sure that your social media presence will be in safe hands…
- As forward-thinking social media experts, we stay fully up-to-date with the latest technology and trends: So that you can be free to concentrate on running your business.
- With a team of SMM specialists on hand, we will maintain a persistent, high-quality presence across the social networks on your behalf, so that your feed stays active and continues to send out the right social signals to the search engines.
- By scheduling all of our SMM activity to be set-up at least one week in advance, we’ll give you the power to review and edit all of our content, before it is posted, via our super-simple, convenient control panel: Even if you’d rather leave the whole campaign in our capable hands, it’s nice to have this power at your disposal, for added peace of mind.
Find out more about our SMM packages today and check out our great video on the subject!
How our SMM packages can help your business
When you are hard at work, running your business, we’ll be here, busily posting carefully-crafted social media content on your behalf.
When you’re not in the office, whether for business, or pleasure (or even when you are not feeling well), we won’t miss a beat when it comes to keeping the wheels turning on your SMM campaign.
Maintaining an active, positive social media presence which builds your business is hard work when life gets in the way. We’re experts in removing this burden from you and making sure that each post has a tangible impact on your brand, which will bring you a real return on your investment.
What kind of SMM content will Cozy Digital post?
Our SMM copywriters are masters when it comes to getting the tone and balance right with each carefully though-out post which they make on your behalf.
Where appropriate, our content will be fun and informative, with a promotional twist. We’ll also make sure to post and tweet industry-specific hints, tips and trivia, to establish your company’s social media presence as a valuable resource worth connecting with.
If you wish, we can include image posts as part of your SMM campaign, to add to the media-rich flow of content which will make up your stream of social activity. Doing so will help to break up boring-looking reams of text and make your social media pages more enticing to your audience.
Aside from all the great, valuable content which we will post on your behalf, we make it easy for you to create your own posts – for example, if you have an upcoming promotion that you’d really like to shout about, or if a great idea suddenly comes to mind, just log in and take advantage of our fantastic SMM tools. You’ll be able to schedule in your activity via our user-friendly control panel.
We’ll also give you access to a complete analytical tool-set which will give you the power to gain valuable insights into each aspect of your SMM campaign.
Does your business really need to be active on social media networks?
Once upon a time, you might have thought that you’d not really have any practical need to own a mobile phone. Maybe you thought that email would never really take off, or that Facebook and Twitter would be short-lived fads. Isn’t it funny how some technologies become business essentials?
Today, the reality is that Social Media – and the need to market your business using this technology – is here to stay. Your competitors may or may not be aware of this fact, but if you choose to ignore it, sooner or later, your business will be left behind by those who are smart enough to use every tool available at their disposal.
So, we know what happens if you don’t market your business using SMM, but what happens when you do?
- You’ll experience improved brand recognition: Sometimes, you really have to be persistent if you want your company to embed itself within the collective consciousness of your target audience. The regular, consistent stream of social media activity that a Cozy Digital SMM campaign provides will go some way towards helping you to achieve this goal in a cost-effective manner.
- Your brand will come across as more trustworthy: This will lead to improved website conversion rates, thanks to the added reassurance that each new social media post or tweet will project. It’s simple, really – if your brand has an active presence and makes valuable, helpful contributions with each social post, your expertise will become sought after from far and wide: Plus, if people like what they get from you, they’ll be back – and they might even tell their friends about you!
- You’ll obliterate your competition: If you are in an industry where SMM is not widely exploited, you are sitting on a veritable goldmine of potential, which will allow you to leave your competitors far, far behind in the online marketing front. Even if your business sits within a sector where social media is heavily used, our great-value packages will ensure that you’ll be able to fend off your lesser foes – and work towards toppling your stronger competition with a minimum of effort.
- It will bring you massive returns on your investment: When it comes to getting your money’s worth, our incredibly effective, yet highly affordable packages won’t disappoint. Factor in the huge array of advantages that SMM can bring you – and it becomes clear that few methods of online marketing will give you as much bang-for-your-buck, so to speak.
- More people will find your website. More people will visit your website: Thanks to the ever-evolving nature of the web, search engine algorithms have been taking ‘social signals’ into account for quite some time now. In many cases, Twitter and Facebook streams can return better search engine results for selected key-phrases than dedicated websites – this strength will only add to the power of your website and overall online brand identity. If you want more people to find out about your website – and visit it, SMM can go some way towards improving your results.
For more information on SMM, our comprehensive FAQs section goes some way towards explaining the ins and outs of this highly effective online marketing strategy.
Still sitting on the fence when it comes to SMM?
If you are not sure about how SMM fits into your online marketing strategy, don’t worry: Our friendly, helpful advisors are on hand to assist you in finding a solution which is perfectly tailored to your needs. Give us a call on 0131 560 1790, or get in touch with us online today.
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