Whilst many businesses actively use Facebook and Twitter as a vital part of their online marketing strategies, Instagram is often neglected: But did you know that this resource could prove to be an incredibly powerful tool for connecting with your target audience?
What is Instagram?
Released in 2010, Instagram is a freeware photo-sharing service which is available on iOS, Android and Windows Phone operating systems. Describing their product as ‘a fast, beautiful and fun way to share your life with friends and family’, the team behind Instagram has seen their user-base grow exponentially over the past 5 years, with around 300 million monthly active users, 2.5 billion ‘likes’ per day and over 70 million photos and videos posted each and every day.
As of 2012, Facebook bought up Instagram to the tune of around US$1 billion: This has made the service even more accessible to the masses. In 2013, Instagram was the fastest growing mobile app – when one also considers the fact that in terms of engagement, Instagram is 15 times as effective as Facebook, this acquisition was a very shrewd move indeed.
What are the key features of Instagram?
Instagram allows users to upload photos and short video clips, create web profiles, follow the feeds of other users, tag content and create and join specific user groups.
One of the big draws of Instagram is its ability to allow users to apply photo filters to their media: This allows the content to really shine with an added artistic flair, without the need for expensive post processing software or physical lens filters.
With the addition of many new features over the past couple of years, including the ability to connect user accounts to Facebook, Twitter, Flickr and other services, Instagram has seamlessly integrated into many peoples’ day to day routines.
Why Instagram should be a part of your online marketing strategy
There are many reasons why Instagram is an incredibly powerful tool for business marketing: Just take a look at this handy infographic guide, which will give you all the steps you need to take in order to develop an effective Instagram strategy:
Click To Enlarge
Via Salesforce
Image credit: Salesforce Canada
In summary, then, the main reasons to adopt Instagram for your business are as follows:
- A picture paints a thousand words: Visuals can connect with your users far more effectively than masses of text content.
- Instagram is an incredibly easy way for users to access and connect to your brand.
- Users on Instagram are far more likely to share, comment or like your posts than users on some of the other big platforms, including Facebook or Twitter.
- Which mobile-friendly web design strategy is right for you? - August 28, 2015
- Errors to avoid in your social media marketing campaign - August 26, 2015
- Three things you must get right to run a successful e-com store - August 20, 2015
- Focus on the smallest details for a more mobile-friendly site - August 18, 2015
- Three reasons why physical retailers need an online presence - August 14, 2015
- Could your Scottish start-up benefit from a new digital grant? - August 13, 2015
- Does Google care if your website is responsive or not? - August 11, 2015
- Three powerful tips to boost your ecommerce conversions - June 15, 2015
- How Googles algorithm changes influence web design - June 7, 2015
- Stay on top of your Social Media Marketing with these 3 tips - June 2, 2015
You may also be interested in:
- Current and Noteworthy Trends in Social Media Marketing E commerce is probably one of the most rapidly-changing business models in the world. We are forced constantly to evolve...
- Marketing your Small Business Online If you have a website, a Facebook page, Twitter account, Pinterest page and YouTube account for your business, you may...
- Three social media marketing secrets of the pros It’s no secret that Social Media Marketing (SMM) can be one of the most effective ways of increasing brand exposure,...
- Creating an Effective Social Media Strategy for Your Business A good social media strategy can be a valuable asset to your business. A strong social media presence is a...
- 3 Top Marketing Mistakes in Social Media Businesses make a considerable number of mistakes using social media but some have more damaging potential than others. Here are...
Cozy Digital is an