E commerce is probably one of the most rapidly-changing business models in the world. We are forced constantly to evolve and re-align and it is an ever-increasing learning curve. But there are currently three trends in Social Media that have been prevalent so far in 2014 that are worth noting and understanding. Here is a brief overview of each.

Facebook is a great resource for delivering content and creating a fan base for your brand or service. The problem is that Facebook is a playground and eventually you need to bring the kids in from recess and get them onto your website.

A good social media strategy can be a valuable asset to your business. A strong social media presence is a must for any business that wants to be able to engage its clients and develop a meaningful relationship with them. It isn’t enough to just set up a page and hope people “like” it. You need to create a space where people want to interact with your brand over social media.

In a world where email use is in gradual, but steady decline, the meteoric rise of social media to the lofty position of ‘most popular online activity’ has opened up a myriad of new marketing opportunities for businesses everywhere.

Facebook has recently applied updates to its news feed algorithm, which could have an impact on how you use this popular feature: What will this mean for you?

As the summer of 2013 fades into nothing more than a hazy, sun-soaked memory, it is important to ensure that your online presence doesn’t go into hibernation

Social media is one of the biggest things currently happening on the internet amongst the younger generations, that and the ill-advised plagiarism of Wikipedia. The social media craze started not all that long ago with sites such as MySpace and Bebo which quickly became obsolete; that is just how quickly the social media race is […]