All of your efforts to market your business lead back to your website. For this reason, you need to take your online image seriously and your site needs to be set up correctly.

E commerce is probably one of the most rapidly-changing business models in the world. We are forced constantly to evolve and re-align and it is an ever-increasing learning curve. But there are currently three trends in Social Media that have been prevalent so far in 2014 that are worth noting and understanding. Here is a brief overview of each.

If you are new to the website optimization arena, the task of creating a site with effective search engine optimization (SEO) can be somewhat daunting. Odds are, even if you think you know everything there is to know about SEO, you will likely end up missing something along the way without the right guidance. The following is a useful checklist of some of the most important elements of a strong, SEO-optimised website.

You’ve decided your business needs a website or that it needs a new one. This is a big step for your business and you want to be sure that you are making the right decisions out of the gate. Before you start blindly searching the big hosting sites or decide that you can put one together on your own using some cookie-cutter web design template, there are a few things to consider.

Facebook is a great resource for delivering content and creating a fan base for your brand or service. The problem is that Facebook is a playground and eventually you need to bring the kids in from recess and get them onto your website.

If there is one thing the most successful websites have to teach about online marketing, it’s the basic concept of “less is more.” Years ago, when Google was just a fledgling search engine site it was competing with sites like Excite, Yahoo, Hotbot and Webcrawler. Google quickly outstripped them all and it began with a concept that the others hadn’t considered. Google’s site was simple, straightforward and no-nonsense.

Search engine optimisation will form an integral part of your business, or it should if you’re smart because the benefits well outweigh the costs.

When you first start to tackle certain keywords you won’t suddenly appear at the top of the search engines overnight. Google takes its time working out where your true place in their search engine should be, but at the end of the day the winner always comes out on top.

A good social media strategy can be a valuable asset to your business. A strong social media presence is a must for any business that wants to be able to engage its clients and develop a meaningful relationship with them. It isn’t enough to just set up a page and hope people “like” it. You need to create a space where people want to interact with your brand over social media.

Ever worry that you are throwing your marketing budget down the drain? Here’s a handy guide on how to make each penny count.

Small- to medium-sized businesses (SMBs) represent a significant segment in the world of e-commerce. The advent of the Internet has made it easier for the average person to establish and grow a successful online enterprise, but the rules about reaching new contacts and gaining new customers is in a constant state of flux.