If you have a website, a Facebook page, Twitter account, Pinterest page and YouTube account for your business, you may think you have all the bases covered. The truth is, you have just begun to explore the possibilities with online marketing. Having a website and social media presence are not enough anymore.

Ever worry that you are throwing your marketing budget down the drain? Here’s a handy guide on how to make each penny count.

Small- to medium-sized businesses (SMBs) represent a significant segment in the world of e-commerce. The advent of the Internet has made it easier for the average person to establish and grow a successful online enterprise, but the rules about reaching new contacts and gaining new customers is in a constant state of flux.

With so many new online selling platforms so swiftly emerging, it is no wonder that the doors to successful online business ownership are opening up to Internet entrepreneurs ever wider with increasingly appealing options.

Customers are the most important element of any successful business. Keeping them satisfied is vital to the success of your e-commerce site. The most successful online businesses understand the wants and needs of their customers, and they make certain that those wants and needs are met every time. Here is a list of seven things that can help you do just that and maintain a successful online business.

We’ve discovered three powerful design tweaks which will boost your conversion rate: And your bank balance: Interested to know what they are?

Learn the secret that many small, clever businesses have used to compete with their larger e-commerce competitors: It might just surprise you…

In a world where email use is in gradual, but steady decline, the meteoric rise of social media to the lofty position of ‘most popular online activity’ has opened up a myriad of new marketing opportunities for businesses everywhere.

Facebook has recently applied updates to its news feed algorithm, which could have an impact on how you use this popular feature: What will this mean for you?

Website accessibility refers to whether or not everyone can easily use your website. If you wish your website to be in any way popular or successful this is a must. Not only can you seem uncaring or callous if your website is not rigged to be completely user-friendly, it’s also just plain bad business sense.