Google Invites You To Explore New Marketing Technologies

You have heard of Google Labs, right? Well if you haven’t Google Labs is a place where you can go to participate in experiments that Google are running for various different tools and services.

Google has now introduced Google Ad Innovations a place where you can go and get involved in new Ad innovations that Google are working on. Think of them like advertising experiments that you can test to see how effective they are.

Once you hit the home page you can browse around the mini site until you find something that interests you. Checking the status of the experiment will tell you if you can get involved or not. There are three different types of statuses:

• Limited Beta: This means that these tests are only available to a small amount of people, boo!
• Open Beta: Means that these tests are open to everyone, however they do state that they may not be able to except everyone in the Beta
• Fully released: This means these features have made it and are now currently available as a main feature

If you’re looking for new innovative ways to advertise to your customers or looking for something that could boost your conversion rate then this could be the place to find new ideas. Once you have taken these experiments for a spin Cozy Digital would love for you to post your comments below and let us know how you got on.

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About Graham Lyons

Graham is the SEO and Social Media Marketing Manager at Cozy Digital and the editor of the Cozy Digital Blog as well as contributing content for most of our social outlets like Facebook, Twitter and G+. Graham has been working in, and writing for the SEO / SMM industry since 2001 and is still as dedicated and passionate today as he was when he opened his first Website Design, Ecommerce and SEO company in 2004. You can connect with Graham and Cozy Digital via the social media links below:

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